Nike Mercurial Zoom Event


We turned a run-of-the-mill live Zoom call into a mind-blowing innovation experience. Elevating Air across every touchpoint provided a new lens through which to see and experience the Mercurial. The visual communication, media invite, the waiting room, sizzle film, script, set dressing, backdrops and on-the-fly dynamic banter between the speakers – provided an absolutely undeniably clear red-thread and product benefit take-away: fast is in the air.Campaign    Design System Role: Design Director
Designer: Hanson Ma, Jake Barrett2021









Design Director with 10 years of experience in brand identity, visual systems, and cross-media campaigns. Focused on clarity, strategic storytelling, and intentional collaboration.

Services


Visual Identity | Branding | Campaign | Design System | Website Design | Social Media | Editorial Design
| Presentation Design

Contact


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Portland ♡