Nike Women's Segmentation


This internal Nike experience brings the Nike Women’s segmentation data to life through a unique brand identity and immersive design. Centered on the concept “Real data, real people,” the project reimagines data as a living reflection of individuality within a connected whole. Each visual element represents the uniqueness of every person—different in shape and story, yet united by shared passions for sport, art, and expression.Brand System   Role: Lead Designer2022













Design Director with 10 years of experience in brand identity, visual systems, and cross-media campaigns. Focused on clarity, strategic storytelling, and intentional collaboration.

Services


Visual Identity | Branding | Campaign | Design System | Website Design | Social Media | Editorial Design
| Presentation Design

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Portland ♡