https://yuanyuansu.com/nav---desktop
2025-05-14T17:27:57+00:00
always
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https://yuanyuansu.com
2025-05-13T23:08:31+00:00
always
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Coming soon...
https://freight.cargo.site/t/original/i/N2333308519038069519271949702331/Chapter-2-yy-02.jpg
WSS Fall campaign across digital and print for Black Friday and Christmas, built on the refreshed brand system introduced in the previous season.
https://freight.cargo.site/t/original/i/L2334460295147443341474470761659/Case-Study_Part-03_Slide01.jpg
A redefinition of soccer’s cultural presence in America—blending sport and street culture through bold design and an immersive live experience.
https://freight.cargo.site/t/original/i/X2334498518332243825783311897787/LEGO-5.jpg
Celebrating the first ever International Day of Play, we highlight the magic of play with the tools that work best, LEGO bricks.
https://freight.cargo.site/t/original/i/M2334500286489556778991253394619/TP_3X2_1.gif
New brand campaign storytelling for 2025 with <a href="https://www.instagram.com/travelportland/">Travel Portland</a> — a city of passion, creativity, and unexpected magic.
https://freight.cargo.site/t/original/i/B2334503544332134148687745193147/1.Billboard.jpg
A bold, expressive, and easy-to-use brand system for Airwayz that captures the relationship between the mentors and young athlets.
https://freight.cargo.site/t/original/i/B2334508091915716919934957327547/Tidal-Rising-2023-Case-Study-02.png
Through elevating the existing brand system into a more expressive, dynamic, and flexible visual language, we remind the world that Tidal is more than just a streaming service.<br />
https://freight.cargo.site/t/original/i/T2334520005025953906374196008123/TOMA-El-Juego-Logo-direction_0428.001.jpeg
Coming soon...
https://freight.cargo.site/t/original/i/I2334525582767959473931318138043/Layouts-01.png
A future-focused brand strategy, visual identity, and messaging system developed in partnership with Blanchet House.
https://freight.cargo.site/t/original/i/S2334551144919284503247150322875/10.jpg
Elevating Air across every touchpoint provided a new lens through which to see and experience the Mercurial. <br />
https://freight.cargo.site/t/original/i/D2334551144900837759173440771259/13.-SPOT-12-CDMX-_-HORACIO-Y-TORCUATO-TASSO-ESQ.-EULER-3.jpg
Nike Mexico’s 'Siempre Familia' campaign is a story of the present and the future, celebrating Mexican heritage, family values, and cultural traditions through special edition products and storytelling.
https://freight.cargo.site/t/original/i/F2334552506971526673739312993467/Scene-2.jpg
A brand project built around a unique and adaptable grid system, designed to allow future applications to continuously bring new possibilities into the brand.<br />
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Grad Thesis project finished in my Master Program at ArtCenter College of Design. Moneo is a VR experience offering an emotional substitute for individuals living in foreign lands.<br />
https://freight.cargo.site/t/original/i/Q2334554261681163197212991362235/2.png
Font Family Design project in school. Opuntia display includes three weights of Light, Regular, and Bold. <br /><br />
https://freight.cargo.site/t/original/i/G2334555332385529467536495809723/Group-737.jpg
An authentic brand identity for Creative Hommies—celebrating growing creatives, culture, and excellence.<br />
https://freight.cargo.site/t/original/i/J2334555719693368039142241539259/Supernal3.jpg
A brand system and set of design principles that shape the entire user journey—from first impression to final ride.
https://freight.cargo.site/t/original/i/Z2341109426668249607821214291131/Chapter-1_IG-03.jpg
A refreshed visual system for WSS—rooted in Latino heritage—expressed through typography, color, and photography, and brought to life in the 40th anniversary campaign.
https://freight.cargo.site/t/original/i/I2341111658023306251875996865723/Screenshot-2025-05-05-at-2.18.07PM.jpg
Experience design spanning from invitations to on-screen motion graphics for the 2024 Travel Portland Awards Ceremony.
https://freight.cargo.site/t/original/i/B2341114725366357572373949125819/Cover.jpg
A distinctive design system was created to set the brand apart from other music streaming platforms, featuring a full campaign that highlighted hero assets while telling unique, artist-specific stories.<br />
https://freight.cargo.site/t/original/i/L2341130440959290704784191067323/0002.jpg
An internal Nike experience brings the Nike Women’s segmentation data to life through a unique brand identity and immersive design.<br />
https://freight.cargo.site/t/original/i/V2353864198915475378476852384955/0.jpg
A pitch project that celebrates her self-expression through bold visuals, making JD Sports the go-to for her unique style.<br />
https://yuanyuansu.com/nav---mobile
2025-05-06T17:21:18+00:00
always
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2025-05-13T22:09:43+00:00
always
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https://yuanyuansu.com/love,-portland
2025-05-13T22:31:33+00:00
always
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https://yuanyuansu.com/complexcon-x-travis-scott
2025-05-13T22:31:02+00:00
always
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https://yuanyuansu.com/airwayz
2025-05-13T22:33:05+00:00
always
0.5
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https://yuanyuansu.com/lego
2025-05-13T22:52:16+00:00
always
0.5
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https://freight.cargo.site/t/original/i/B2336423471291169854205975532731/LEGO World Play Day
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https://yuanyuansu.com/blanchet-house
2025-05-13T22:37:17+00:00
always
0.5
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https://yuanyuansu.com/horizon
2025-05-13T22:38:28+00:00
always
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https://yuanyuansu.com/wss-brand-campaign-fall
2025-05-14T17:25:19+00:00
always
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https://yuanyuansu.com/wss-40-years-anniversary-1
2025-05-13T22:40:37+00:00
always
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https://yuanyuansu.com/supernal-1
2025-05-13T22:53:34+00:00
always
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2025-05-13T22:54:34+00:00
always
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2025-05-13T22:43:06+00:00
always
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2025-05-13T22:43:47+00:00
always
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https://yuanyuansu.com/travel-portland-awards-2024
2025-05-13T22:55:05+00:00
always
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https://yuanyuansu.com/nike-women's-segmentation
2025-05-13T22:45:46+00:00
always
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https://yuanyuansu.com/nike-siempre-familia
2026-01-08T18:27:07+00:00
always
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https://yuanyuansu.com/nike-mercurial-zoom-event
2025-05-13T22:50:13+00:00
always
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https://yuanyuansu.com/light-year-academy
2025-05-13T22:50:13+00:00
always
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https://yuanyuansu.com/moneo
2025-05-13T22:50:13+00:00
always
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2025-05-13T22:55:55+00:00
always
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