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New brand campaign storytelling for 2025 with Travel Portland — a city of passion, creativity, and unexpected magic.

A redefinition of soccer’s cultural presence in America—blending sport and street culture through bold design and an immersive live experience.

A bold, expressive, and easy-to-use brand system for Airwayz that captures the relationship between the mentors and young athlets.

Celebrating the first ever International Day of Play, we highlight the magic of play with the tools that work best, LEGO bricks.

WSS Fall campaign across digital and print for Black Friday and Christmas, built on the refreshed brand system introduced in the previous season.

A refreshed visual system for WSS—rooted in Latino heritage—expressed through typography, color, and photography, and brought to life in the 40th anniversary campaign.

A future-focused brand strategy, visual identity, and messaging system developed in partnership with Blanchet House.

An authentic brand identity for Creative Hommies—celebrating growing creatives, culture, and excellence.

A brand system and set of design principles that shape the entire user journey—from first impression to final ride.

Through elevating the existing brand system into a more expressive, dynamic, and flexible visual language, we remind the world that Tidal is more than just a streaming service.

A distinctive design system was created to set the brand apart from other music streaming platforms, featuring a full campaign that highlighted hero assets while telling unique, artist-specific stories.

A pitch project that celebrates her self-expression through bold visuals, making JD Sports the go-to for her unique style.

Experience design spanning from invitations to on-screen motion graphics for the 2024 Travel Portland Awards Ceremony.

An internal Nike experience brings the Nike Women’s segmentation data to life through a unique brand identity and immersive design.

Nike Mexico’s 'Siempre Familia' campaign is a story of the present and the future, celebrating Mexican heritage, family values, and cultural traditions through special edition products and storytelling.

Elevating Air across every touchpoint provided a new lens through which to see and experience the Mercurial.

A brand project built around a unique and adaptable grid system, designed to allow future applications to continuously bring new possibilities into the brand.

Grad Thesis project finished in my Master Program at ArtCenter College of Design. Moneo is a VR experience offering an emotional substitute for individuals living in foreign lands.

Font Family Design project in school. Opuntia display includes three weights of Light, Regular, and Bold.

WSS Brand Campaign

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