LEGO World Play Day

Celebrating the first ever International Day of Play on June 11 this year, we highlight the magic of play by those who do it best, with the tools that work best, LEGO bricks.

Airwayz

Cheers to the exhilarating journey of achieving greatness in sports, Airwayz capturing moments of pure joy, struggles, and overcoming failures of the training process. We bridge different worlds together to elevate the brand system into a bold, expressive, and fun system that easy to use.

Supernal

Supernal is pioneering new forms of transportationto democratize flight for all.

For the Love of Music

After launching Tidal Rising last spring, our team was on a mission to maximize this new moment for the entire Tidal brand as a whole. Through elevating our existing brand system into a more expressive, dynamic, and flexible visual language, we remind the world that Tidal is more than just a streaming service—it is a gateway to extraordinary music and unparalleled access.

Tidal Rising

Tidal focuses on the group of listeners known as Superfans – those who see music as life itself. This realization led to our overall creative strategy – be true to the music. We've developed a design system with a distinctive and fresh look, setting it apart from the design of other streaming music platforms. It conveys authenticity, boldness, features muted yet engaging colors, and owns the rising motion of texts.

Portland Yours to Share

An annual always-on campaign designed for Travel Portland. This year, we aim to unveil the city's hidden gems by spotlighting a unique blend of creativity, resilience, and community, showcasing a collaborative spirit that defines the vibrant essence of our destination.

Horizon

We worked with Creative Hommies and created an authentic space for creatives, culture and excellence. We are uniquely positioned to provide the space where a community grounded in creativity can grow. Together, we will change Portland’s culture forever to become a true destination for creativity.

Nike Mercurial Zoom Event

We turned a run-of-the-mill live Zoom call into a mind-blowing innovation experience. Elevating Air across every touchpoint provided a new lens through which to see and experience the Mercurial. The visual communication, media invite, the waiting room, sizzle film, script, set dressing, backdrops and on-the-fly dynamic banter between the speakers – provided an absolutely undeniably clear red-thread and product benefit take-away: fast is in the air.

Nike Siempre Familia

Siempre Familia means FAMILY FOREVER. It is a story connected to one of the most important celebrations in Mexico: Day of the Dead. From ancient Mexica culture, it is believed that after death, the human being continues his way in the world of the dead. Death was the beginning of another journey. It’s not a story about the past - it is a story about the present and the future.

Blanchet House

A bastion of strength and comfort in the Portland community, Blanchet House offers food, aid, and essential care to those in need of a warm meal, a safe space, and a sense of home. In preparation for their 70th anniversary, we partnered with Blanchet House to build upon the existing brand DNA and define a forward-looking brand strategy, visual identity, and messaging architecture.

Moneo

The elderly Asia immigrants who are uprooted from their context or land often suffered from a lack of affective bonds. Moneo is a VR experience offering an emotional substitute for individuals living in foreign lands.

Light Year Academy

Light Year Academy is a children-education institute focusing on discovering possibilities of education. We designed the logo and created a grid from it. The whole design system is based on the grid.

Opuntia Display

Opuntia is a serif font family that contains three weights: light, regular and bold. The stencil characteristics happen on some parts of the alphabet, creating airing and lightness at the joints.

More fun exercises...

LEGO World Play DayAirwayzSupernal For the Love of MusicTidal Rising Portland Yours to ShareHorizon Nike Mercurial Zoom Event Nike Siempre Familia Blanchet House Moneo Light Year Academy Opuntia Display

*Something Fun

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LEGO World Play Day

Next Project ︎︎︎

LEGO World Play Day
Airwayz
Supernal
For the Love of Music
Tidal Rising
Portland Yours to Share
Horizon
Nike Mercurial Zoom Event
Nike Siempre Familia
Blanchet House
Moneo
Light Year Academy
Opuntia Display

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